Expertise
My role is to transform an intention into a coherent, desirable and feasible product, by designing watches with a clear identity, conceived as a whole, with particular attention to proportions and details, in order to create objects that evoke emotion.
- Aesthetic expression of the product, from movement to its casing
- Research, concept, sketch
- 3D modeling
- Case, dial, bracelet
- Proportions, legibility, finishes
- Overall product consistency
- Packaging, displays, showcases
- Product vision
- Aesthetic positioning
- Consistency between identity / usage / perception
- Alignment between aesthetics & industrial constraints
- Supplier coordination
- Prototype validation